Best Sellers

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

• High-performing, breakthrough formula
• Featuring light-adjusting complex to help prevent white cast in photos
• Tested under 7 light conditions with and without the use of flash

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.

• Ultra-lightweight, moisturizing formula
• Delivers buildable coverage and a long-lasting
• Hydrating glow

What glides on like butter, feels like a second skin and wont budge? Our Liquid Catsuit Matte Lipstick! Made with glammed out superpowers, it goes on glossy yet transforms into a high - pigmented matte finish with some serious staying power. Read our lips This color is going nowhere.

• Glides on glossy and transforms into high - pigmented matte finish
• Lightweight formula made with serious staying power
• Intense pigmentation without drying the lips

Inspired by our best-selling MegaLast Liquid Catsuit Matte Lipstick, this MegaLast Catsuit High-Shine Lipstick combines all the comfort and shine of a gloss with the high-pigment of a lipstick. It provides brilliant, high-shine and ultra-pigmented lip lacquer to deliver a mirror-like gloss finish. This product is long-wearing and has a creamy texture for easy application. MegaLast Catsuit High-Shine Lipsticks are infused with a blend of vitamins, plant-based oils & butters to provide superior moisture and improve overall lip texture.

• Vitamin E - Improves overall lip texture
• Murumuru Seed Butter - Provides moisturization
• Shea Butter - Gives formula its smooth, creamy texture
• Sunflower Seed, Passion Fruit Seed, Argan, & Macadamia Oils - Provide moisture and nourishment to lips

A long-lasting, semi-matte lipstick infused with lip-loving ingredients including Hyaluronic Acid, Natural Marine Plant Extracts, Coenzyme Q10 and Vitamins A & E deliver moisture, while Murumuru Seed Butter, Argan Oil, and Sunflower and Passionfruit Seed Oils nourish the lips. The formula is long-wearing and has a creamy texture for easy application. Velvety, high-pigment full-coverage color effortlessly glides on for comfortable, superior wear. Available in 13 Cruelty-free, Gluten-free, and Fragrance-free shades.

• Full-coverage color in one swipe
• High-pigment, long-lasting nourishing formula
• Creamy, comfy, and lightweight all-day wear
• Wont cake, feather or bleed

Our new MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover agent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito Concealer brings skin crimes to justice with nourishing and hydrating ingredients like Shea Butter, Licorice Root Extract and Mango Seed Butter. Lightweight, ultra-long lasting and luxurious in application, our concealer has you completely covered whether you choose all work or all play. Seamlessly blendable, richly pigmented and also perfect for highlighting and contouring, they’ll simply never crack the endless secrets of the Incognito code.

• All-day, ultra-long lasting wear


• Lightweight, matte, and buildable medium-to-full coverage


• Nourishes with Licorice Root Extract, Shea Butter and Mango Seed Butter

Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. A long-wearing blush that blends seamlessly and applies evenly for a healthy-looking flush of silky smooth color. Shades range from soft neutrals to vivid pops of color that compliment all skin tones.

• Soft focus effect
• Long-lasting, buildable color
• Enriched formulas Infused with Jojoba Oil for a silky, smooth texture

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow. The lightweight and multipurpose formula delivers an instantly radiant and hydrated complexion in a range of versatile shades.

• Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
• Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
• Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
• Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.