New

Sweeten up your routine with this chocolate-inspired sponge set. This 3-Piece Makeup Sponge and Puff Set features plush textures and essential shapes to create a smooth, even finish across liquids, creams, and powders.

Like dipping into a bag of your favorite candy, this 4-piece brush set is pure eye candy. Dressed in iconic treat-inspired hues, these ultra-soft brushes blend, buff, and sweep on powders, creams, and liquids effortlessly. Sweet shades, smoother application — zero sticky fingers.

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

Decorative Design: This mirror is made of a safe, unbreakable acrylic material and features a high-quality reflection with a fun design.

Travel-Friendly: This lightweight, compact mirror easily slips into your makeup bag and purse for use anytime and anywhere!

A Treasured Set: This limited edition mirror and keychain set is the perfect collectible!

Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

Natural Finish: Effortlessly achieve a warm, sun-kissed complexion with a natural-looking glow and non-greasy finish.

Buildable Formula: This lightweight formula seamlessly blends and builds to your desired warmth.

Multi-Use Bronzing Drops: Can be used on the face and body, as desired for a sun-kissed glow.

Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow. The lightweight and multipurpose formula delivers an instantly radiant and hydrated complexion in a range of versatile shades.

• Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
• Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
• Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
• Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow. The lightweight and multipurpose formula delivers an instantly radiant and hydrated complexion in a range of versatile shades.

• Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
• Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
• Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
• Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow. The lightweight and multipurpose formula delivers an instantly radiant and hydrated complexion in a range of versatile shades.

• Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
• Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
• Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
• Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow. The lightweight and multipurpose formula delivers an instantly radiant and hydrated complexion in a range of versatile shades.

• Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
• Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
• Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
• Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow. The lightweight and multipurpose formula delivers an instantly radiant and hydrated complexion in a range of versatile shades.

• Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
• Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
• Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
• Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow. The lightweight and multipurpose formula delivers an instantly radiant and hydrated complexion in a range of versatile shades.

• Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
• Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
• Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
• Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow. The lightweight and multipurpose formula delivers an instantly radiant and hydrated complexion in a range of versatile shades.

• Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
• Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
• Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
• Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow. The lightweight and multipurpose formula delivers an instantly radiant and hydrated complexion in a range of versatile shades.

• Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
• Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
• Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
• Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

Cooling & Hydrating: This conditioning formula delivers the ultimate cooling sensation to keep your lips nourished with a non-sticky and non-greasy finish.

Luminous Finish: This cooling lip oil is infused with sparkling shimmers that give a multi-dimensional finish.

Keychain Charm: Take this cooling lip oil on-the-go and apply anytime, anywhere. Simply attach the keychain to your purse, keys, or wherever to touch up your look!

Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Get ready for the sharpest lines ever! This waterproof liquid eyeliner features a tapered brush tip that measures less than 0.1mm for the top precision you’ve ever seen. Rated for wear up to 16 hours, this black eyeliner is your new best friend for achieving flawless looks, every time.

• Waterproof Liner: Whether it's a sudden rainstorm or an even more sudden breakup, this liner stays put.
• Ultra-Fine Brush Tip: The most precise brush you've likely ever seen! The tapered brush tip is less than 0.1mm for the utmost precision.
• Bold Black: This liquid eyeliner utilizes the blackest of black pigments to help you achieve the dramatic looks you crave.
• Long-Lasting: This liquid eyeliner is rated for up to 16 hours of wearability.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Boost those lashes and bring them to new heights with the help of this bold waterproof mascara. Infused with a blend of castor oil and vitamin E, your lashes will look softer and plumper than they ever have before. The unique eye-hugging brush coats every lash from root to tip for stunning results.

• Volumizing + Lengthening: A single swipe is all it takes to make your lashes appear longer, fuller, and more beautiful.
• Waterproof Mascara: Whether it's a sudden rainstorm or an even more sudden breakup, this mascara runs from nothing.
• More Than Just Mascara: Ingredients like castor oil and vitamin E, leave your lashes looking and feeling more radiant.
• Coats Every Lash: The uniquely designed brush hugs each lash from root to tip for ultimate color payoff.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!