Eyes

Your wish for the perfect liner brush has been granted! This small precision brush features short, angled bristles designed to line and define your eyes. With innovative fibers that mimic real hair and an ergonomic handle, you couldn’t go wrong if you tried.

Bigger is better, and Big Poppa Mascara is the biggest and baddest of them all! This outrageously volumizing, dramatically lengthening, and intensely black mascara – infused with Castor Oil – makes even the shyest of lashes stand front and center! We added Castor Oil because stronger is better, too – so nourish those lashes with omega-6 fatty acids and essential proteins as you boost them with unstoppable drama. Featuring an hourglass brush that grabs and lifts lashes, coating them with our softly buildable, extra-smooth glide formula. The pigment adheres for such instant volume that you’ll throw your hands in the air for those true player hairs!

• Outrageous volume, length and lift


• Castor Oil nourishes with omega-6 fatty acids


• Intense black pigment in a softly buildable formula, with smooth glide and good adhesion for ultra volumizing effect

Achieve luxurious lashes and beautiful brows with the help of this nourishing serum gel. Utilizing a unique brow and lash boosting complex, this serum gel contains powerful ingredients that work together to promote the look and feel of lush lashes and brows. Once applied, this supercharged serum makes your lashes and brows appear visibly fuller and instantly hydrated.

• Fuller-Looking Brows and Lashes: This revitalizing serum gel is supercharged with a brow and lash boosting complex that works to pump them up and make them look and feel more fuller and more lush.
• Nourishing Ingredients: A combination of Biotin, Peptides, and Niacinamide B3 helps nourish and protect hair, making it look and feel stronger.
• Hydrates and Conditions: The addition of Castor Oil and Vitamin E help to keep the brows and lashes hydrated and well-nourished so that they look and feel their healthiest.
• Clear Brow Gel: This serum gel is completely colorless, so you can show off your brows' natural color or add some tint on top!
• Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.

Get ready for the sharpest lines ever! This waterproof liquid eyeliner features a tapered brush tip that measures less than 0.1mm for the top precision you’ve ever seen. Rated for wear up to 16 hours, this black eyeliner is your new best friend for achieving flawless looks, every time.

• Waterproof Liner: Whether it's a sudden rainstorm or an even more sudden breakup, this liner stays put.
• Ultra-Fine Brush Tip: The most precise brush you've likely ever seen! The tapered brush tip is less than 0.1mm for the utmost precision.
• Bold Black: This liquid eyeliner utilizes the blackest of black pigments to help you achieve the dramatic looks you crave.
• Long-Lasting: This liquid eyeliner is rated for up to 16 hours of wearability.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Boost those lashes and bring them to new heights with the help of this bold waterproof mascara. Infused with a blend of castor oil and vitamin E, your lashes will look softer and plumper than they ever have before. The unique eye-hugging brush coats every lash from root to tip for stunning results.

• Volumizing + Lengthening: A single swipe is all it takes to make your lashes appear longer, fuller, and more beautiful.
• Waterproof Mascara: Whether it's a sudden rainstorm or an even more sudden breakup, this mascara runs from nothing.
• More Than Just Mascara: Ingredients like castor oil and vitamin E, leave your lashes looking and feeling more radiant.
• Coats Every Lash: The uniquely designed brush hugs each lash from root to tip for ultimate color payoff.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Our ultimate waterproof formula provides smudge-proof, humidity-proof, flake-proof and cry-proof wear, featuring an ultra-fine brush-tip that delivers any look – from a thin line to a bold, dramatic stroke that last up to 16 hours. It glides on seamlessly and smoothly, while delivering intense, highly-concentrated pigmentation in one easy swipe. This innovative eyeliner features a tank delivery system that allows the perfect flow of pigment with every application offering precision accuracy, ease of application and extended wear. Long-lasting, waterproof, smudge-proof and break-up proof.

16 Hour wear in a Waterproof, Smudge-proof, fade-proof, flake-proof, cry-proof formula that delivers rich, smooth pigment for the sharpest looks! Unique tank delivery system creates a continuous flow of pigment, with a no-skip bristle brush tip for ultimate precision and control. Ophthalmologist-tested and safe for contact lens wearers.

• 16 Hour Wear: Delivers bold color, for lasting, sharp eyeliner looks with all day wear.
• Fine Bristle Brush Tip: This liner features a no-skip, flexible brush tip for the utmost precision and control.
• Super Smooth Flow: Unique Tank delivery system creates a continuous flow of rich pigment.
• Waterproof and Lasting: Tested to deliver bold color that lasts
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Our waterproof, silky formula is lightweight, comfortable, and glides onto the lids without tugging or pulling the delicate eye area. The satin gel formula delivers up to 16 hours of long-lasting, pigment-rich color in every effortlessly, smooth application. Smudge-proof, cry-proof and humidity-proof.

Our waterproof, silky formula is lightweight, comfortable, and glides onto the lids without tugging or pulling the delicate eye area. The satin gel formula delivers up to 16 hours of long-lasting, pigment-rich color in every effortlessly, smooth application. Smudge-proof, cry-proof and humidity-proof.

Our waterproof, silky formula is lightweight, comfortable, and glides onto the lids without tugging or pulling the delicate eye area. The satin gel formula delivers up to 16 hours of long-lasting, pigment-rich color in every effortlessly, smooth application. Smudge-proof, cry-proof and humidity-proof.

• Effortless Precision: The ultra-flat, angled brush allows for easy application, making sharp, steady lines a breeze.
• Long-Lasting Formula: Enjoy up to 16 hours of wear with a cry-proof, smudge-proof, and fade-proof formula that stays put all day.
• Waterproof Confidence: Designed to withstand tears, humidity, and sweat, this eyeliner ensures your look remains flawless no matter the occasion.
• Versatile Styles: Perfect for creating everything from bold wings to subtle lines, this eyeliner is your go-to essential for any makeup look.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Get Brow-sessive with this naturally defining dual-ended brow pencil with built-in spoolie brush. Perfect for all expertise levels, the Brow-sessive Brow Pencil softly fills, defines, shapes and builds for subtle to serious color. Whether your brows are thin, curvy, thick or thicc, show them some extra love and attention with this easy to use and all-purpose tool. The formula is softly pigmented for the most natural look and ease of color control, and the spoolie brush fluffs and grooms to both prep brows for shaping and blend color for seamless filling and definition. So go on, feed your obsession and take your brows to their curviest levels yet!

• Dual-ended pencil with built-in spoolie brush


• Softly fills, defines, shapes and builds


• Buildable for subtle to serious color


• Spoolie brush grooms to prep and blends color for a natural finish

Get Brow-sessive with this naturally defining dual-ended brow pencil with built-in spoolie brush. Perfect for all expertise levels, the Brow-sessive Brow Pencil softly fills, defines, shapes and builds for subtle to serious color. Whether your brows are thin, curvy, thick or thicc, show them some extra love and attention with this easy to use and all-purpose tool. The formula is softly pigmented for the most natural look and ease of color control, and the spoolie brush fluffs and grooms to both prep brows for shaping and blend color for seamless filling and definition. So go on, feed your obsession and take your brows to their curviest levels yet!

• Dual-ended pencil with built-in spoolie brush


• Softly fills, defines, shapes and builds


• Buildable for subtle to serious color


• Spoolie brush grooms to prep and blends color for a natural finish

Get Brow-sessive with this naturally defining dual-ended brow pencil with built-in spoolie brush. Perfect for all expertise levels, the Brow-sessive Brow Pencil softly fills, defines, shapes and builds for subtle to serious color. Whether your brows are thin, curvy, thick or thicc, show them some extra love and attention with this easy to use and all-purpose tool. The formula is softly pigmented for the most natural look and ease of color control, and the spoolie brush fluffs and grooms to both prep brows for shaping and blend color for seamless filling and definition. So go on, feed your obsession and take your brows to their curviest levels yet!

• Dual-ended pencil with built-in spoolie brush


• Softly fills, defines, shapes and builds


• Buildable for subtle to serious color


• Spoolie brush grooms to prep and blends color for a natural finish

Get Brow-sessive with this naturally defining dual-ended brow pencil with built-in spoolie brush. Perfect for all expertise levels, the Brow-sessive Brow Pencil softly fills, defines, shapes and builds for subtle to serious color. Whether your brows are thin, curvy, thick or thicc, show them some extra love and attention with this easy to use and all-purpose tool. The formula is softly pigmented for the most natural look and ease of color control, and the spoolie brush fluffs and grooms to both prep brows for shaping and blend color for seamless filling and definition. So go on, feed your obsession and take your brows to their curviest levels yet!

• Dual-ended pencil with built-in spoolie brush


• Softly fills, defines, shapes and builds


• Buildable for subtle to serious color


• Spoolie brush grooms to prep and blends color for a natural finish