New

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

• High-performing, breakthrough formula
• Featuring light-adjusting complex to help prevent white cast in photos
• Tested under 7 light conditions with and without the use of flash

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection.

• High-performing, breakthrough formula
• Featuring light-adjusting complex to help prevent white cast in photos
• Tested under 7 light conditions with and without the use of flash

Get right to the point with this convenient marker. Its soft, finely-pointed felt tip gives you ultimate control over your look. Compact and fast-drying, this liner will have you out the door and looking fabulous in no time flat!

Like chocolate and peanut butter, some duos are just meant to be! Inspired by REESE'S, this Bronzer & Glow Duo delivers warm definition and radiant shine in one sweet swipe. Smooth, blendable, and buildable for a melt-into-skin finish you’ll crave.

Like chocolate and peanut butter, some duos are just meant to be! Inspired by REESE'S, this Bronzer & Glow Duo delivers warm definition and radiant shine in one sweet swipe. Smooth, blendable, and buildable for a melt-into-skin finish you’ll crave.

We’ve never quite understood why others make you spend over 20X as much on something that we give you for next to nothing. Our lipstick formula contains all the same things as the other guys: rich color, vitamins A & E, aloe vera, and really feels like putting silk on your lips. If you’re already thinking “That is a crazy bargain,” we’ve now added macadamia nut oil that contains antioxidants to hydrate your lips for a smooth, supple pout. Are we just crazy? Have we gone too far? Or do you deserve it? We definitely think so! One try, and we guarantee you will declare this your best lipstick brand of life.

Take your lips to another dimension with this Soft Blur Liquid Lipstick. Delivering full coverage color and a soft-matte, blurred finish, the high-pigment formula glides on smoothly with an airy, creamy texture. Lightweight and comfortable, it effortlessly creates a diffused lip look.

Take your lips to another dimension with this Soft Blur Liquid Lipstick. Delivering full coverage color and a soft-matte, blurred finish, the high-pigment formula glides on smoothly with an airy, creamy texture. Lightweight and comfortable, it effortlessly creates a diffused lip look.

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

Exclusive Design: This 3-D makeup sponge was designed to look just like SpongeBob SquarePants.

Smooth Application: Designed with a unique hydrophilic material that absorbs less makeup, this sponge provides streak-free blending every time.

Multi-Functional: This SpongeBob Makeup Sponge features two cut edges for optimal contouring and baking, and a round bottom for effortless blending.

Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

High-Quality Makeup & Tools: This 2-layered designed PR box features the Always Looking Up Mirror and Keychain Set, F.U.N. Eye & Face Palette, Underwater Wonder Liquid Blush, Splash On Waterproof Mascara, Double the F.U.N. Liquid Eyeliner & Stamp, Serving Up Smiles Eyelash Curler, Squidward Makeup Sponge, Bikini Bottom Cooling Lip Oils, Kelp Shake Dual Phase Setting Mist and Face & Body Gems.

New Formulas: Let your creativity flow with formulas that bring fun and flair to your beauty routine. Make every look uniquely yours!

Pineapple Perfection: Designed after SpongeBob's iconic pineapple house in the Bikini Bottom, this set is a collectible you'll treasure forever!

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

Exclusive Design: This 3-D makeup sponge was designed to look just like Squidward Tentacles.

Smooth Application: Designed with a unique hydrophilic material that absorbs less makeup, this sponge provides streak-free blending every time.

Multi-Functional: This Squidward Makeup Sponge features an hourglass shape with two unique sides. The smaller side is perfect for precise application and the larger side provides an allover effortless blend.

Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

Versatile Brush Set: This 5-Piece Makeup Brush Set includes an All-Over Face Brush, Buffing Brush, Eyeshadow Blender Brush, Eyeshadow Shader Brush, and a Blush Brush-all the essentials needed for your makeup routine!

Mesmerizing Effect: These fun makeup brushes include special handles that contain floating confetti to create a magical experience as you use these brushes for makeup application.

Flawless Application: Each brush features feathery-soft vegan bristles that pick-up and blend product to perfection.

Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Give your pout a twist of shine! Inspired by TWIZZLERS, this lip gloss wraps lips in rich, high-shine color with a smooth, jelly-like feel. Lightweight and comfortable, it leaves a juicy, playful gloss that pops.

Give your pout a twist of shine! Inspired by TWIZZLERS, this lip gloss wraps lips in rich, high-shine color with a smooth, jelly-like feel. Lightweight and comfortable, it leaves a juicy, playful gloss that pops.

Fill, fluff, and tame brows while keeping them in place with a seriously extreme hold. This 2-in-1 brow powder and clear gel features a felt tip applicator that distributes just enough buildable tinted brow powder to draw brow-like hairs and fill any sparse areas, while making the brows look fuller and more voluminous. A clear brow gel applies easily with the included brush for easily tamable brows with an extreme hold like you've never experienced before.

• Fill, Fluff, Hold: Part brow powder, part brow gel, this makeup is your new best friend for filling in your brows while taming them and giving them style that lasts.
• Matches Natural Colors: Pick your shade and go wild! This line of brow powders includes natural colors so that your brows look flawlessly natural and naturally beautiful.
• Maximum Hold: No more midday touchups! Style your brows while give them the ultimate staying power with the clear brow gel.
• Lightweight Formula: Tame even the most unruly brows and achieve dramatically full and fluffy brows without feeling weighed down.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!