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The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
- Ultra-lightweight, moisturizing formula
- Delivers buildable coverage and a long-lasting
- Hydrating glow
The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
- Ultra-lightweight, moisturizing formula
- Delivers buildable coverage and a long-lasting
- Hydrating glow
The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
- Ultra-lightweight, moisturizing formula
- Delivers buildable coverage and a long-lasting
- Hydrating glow
The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
- Ultra-lightweight, moisturizing formula
- Delivers buildable coverage and a long-lasting
- Hydrating glow
The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
- Ultra-lightweight, moisturizing formula
- Delivers buildable coverage and a long-lasting
- Hydrating glow
The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry skin types, this moisturizing formula blends seamlessly, blurs imperfections and helps minimize the appearance of pores for a perfectly smooth, dewy finish. Available in 20 cruelty-free, gluten-free, talc-free, and vegan shades.
- Ultra-lightweight, moisturizing formula
- Delivers buildable coverage and a long-lasting
- Hydrating glow
A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections.
Available in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.
A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections.
Available in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.
- Radiant Finish: This lightweight, silky powder features a radiant pink tint that enhances your natural glow for a fresh, luminous look.
- Flawless Blending: Effortlessly blends into the skin, blurring imperfections and ensuring a smooth finish that lasts all day.
- Oil Control: Minimizes shine while setting your makeup, keeping your complexion looking polished and radiant throughout the day.
- Versatile Use: Perfect for all skin types, this setting powder enhances your makeup routine, allowing you to glow confidently.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
A jack of all trades is what we're calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create a soft-focus effect and subtly blur the look of fine lines and imperfections.
Available in Translucent- recommended for fair to medium and tan skin tones; Banana- suitable for all skin tones; and Deep- recommended for medium-deep to deep skin tones.
Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, we’re here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother!
Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, were here to make your dreams come true! This miraculous primer can be used all over your face to minimize the appearance of pores, fill in fine lines and wrinkles, even out skin tone, prevent your foundation from caking, and brighten your complexion for ultra-vibrant color that lasts all day. Magic! How does it do this? Because we basically put diamonds in a bottle! No, really, we did. The key ingredient in this miracle primer is white sapphire, formulated into a smooth, silky cream that glides on effortlessly, leaving behind a crystal complexion. Just think of us as your fairy godmother!
Perfect Prep: Even out your skin tone while filling in pores and blurring imperfections. This lightweight spray acts as a primer to seamlessly create a smooth base for any foundation.
Matte Finish: This gorgeous matte finish helps to keep shine at bay, so you only ever look your best.
Extends Makeup Wear: When you start with a quality primer like this, it's easy to reduce the risk of makeup cracking, fading, or creasing.
Weightless Hydration: While other face products tend to dry out the skin or leave it feeling greasy, this weightless formula utilizes the power of Aloe Vera and Vitamin E to help keep the skin feeling fresh.
Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
This Matte Finish Setting Mist is lightweight, diffuses makeup on the skin, and has a long wearing effect for up to 24 Hours. Sprays on gently and keeps you looking and feeling fresh. Enriched with vitamin B5 and vitamin E, this formula is nourishing and comfortable on the skin while delivering a perfected matte finish.
- Up to 24HR Wear: Mist over your makeup to set for ultra long-lasting wear, with a flawless matte finish!
- Matte Finish: Diffuses makeup upon application for a flawless matte finish.
- Lightweight: Comfortable and weightless, with Vitamin B5 and Vitamin E, so you don't have to worry about a heavy set.
- For Any Skin Type: Whether you have dry skin, oily skin, or combination skin, this setting spray is formulated to be gentle and comfortable.
- Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
This light-weight formula extends makeup wear by preventing cracking, smudging, fading or creasing, while also reducing shine, for when days turn into nights and nights turn into mornings. Our ultra-hydrating spray elevates any makeup look to next-level gorgeous by providing a stunning matte finish.
This Natural Finish Setting Mist delivers serious staying power! Gently sets and diffuses makeup while delivering a soft, natural-looking finish. Lightweight and ultra-comfortable, it’s enriched with a soothing blend of vitamins B5 and E and has a long wearing effect for up to 24 hours.
- Up to 24HR Wear: Mist over your makeup to set for ultra long-lasting wear, with a natural satin finish!
- Natural Finish: Delivers a perfectly flawless finish with a soft glow.
- Lightweight Formula: Comfortable, nourishing with Vitamin B5 and Vitamin E, and lightweight.
- For Any Skin Type: Whether you have dry skin, oily skin, or combination skin, this setting spray is formulated to be gentle.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!