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A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application. Formulated with skin-nourishing ingredients, including Rose Water, Camellia Leaf Extract and Green Tea Extracts, that moisturize and smooth the skin. The silky, creamy texture creates the perfect canvas for a smooth, even complexion, so that foundation glides on effortlessly for a luminous, flawless finish.

• Blurs and softens imperfections
• Leaves skin feeling soft and hydrated without a greasy residue
• Refines skin for flawless and longer-lasting makeup application
• Lightweight and ultra-hydrating

Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with silicones, helps to simultaneously mattify and moisturize skin, and blurs the appearance of pores for a flawless soft-focus look. Featuring skin-loving ingredients like Gooseberry and Jeju Blossom Extract – a natural brightener –this impossibly, amazingly do-it-all primer delivers on all the benefits you never associated with better skin. From our laboratory masterminds to your improved vanity, this primer keeps you feeling as good as you look!

• Hydrating and mattifying shine control without drying skin


• Bouncy silicone-like texture WITHOUT the silicone


• Formulated with Jeju Blossom Extract, a natural brightener and moisturizer


• Formulated with Gooseberry, which is high in Vitamin C and antioxidants

It’s prime-time for your skincare routine! This water-based pore-refining primer serum blurs and softens the appearance skin as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to refine, improve texture, and condition the skin, this face serum will leave you feeling positively radiant.

• Refines Pores: Reduce the appearance or pores with the help of Bakuchiol, a natural retinol alternative known to improve skin texture, as well as other naturally-derived ingredients like antioxidant-rich Dragonfruit Extract and Lavender Extract.
• Promotes Healthier-Looking Skin: Adding a serum to your skincare routine can help brighten skin and refine pores while exfoliating and adding a touch of gentle hydration.
• Skin-Loving Ingredients: A garden of nourishing ingredients await including Rose Water, Green Tea Extract, Cactus Flower Extract, and more.
• For All Skin Types: Whether you have naturally dry, oily, or combination skin, this primer serum works wonders on any skin type.
• Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.

Get right to the point with this convenient marker. Its soft, finely-pointed felt tip gives you ultimate control over your look. Compact and fast-drying, this liner will have you out the door and looking fabulous in no time flat!

Get right to the point with this convenient marker. Its soft, finely-pointed felt tip gives you ultimate control over your look. Compact and fast-drying, this liner will have you out the door and looking fabulous in no time flat!

Like chocolate and peanut butter, some duos are just meant to be! Inspired by REESE'S, this Bronzer & Glow Duo delivers warm definition and radiant shine in one sweet swipe. Smooth, blendable, and buildable for a melt-into-skin finish you’ll crave.

Like chocolate and peanut butter, some duos are just meant to be! Inspired by REESE'S, this Bronzer & Glow Duo delivers warm definition and radiant shine in one sweet swipe. Smooth, blendable, and buildable for a melt-into-skin finish you’ll crave.

Enhance your lip look with the power of roses! This vibrant lip color is formulated with a lip-loving combination of rosehip oil, vitamin E acetate, passionfruit seed oil, and raspberry extract for intense shine and soothing comfort. Glide it on and enjoy sheer color that can be built up for stunning effect.

• Vibrant Color: Pick your shade and go wild! This collection includes multiple colorful shades to suit any style.
• Sheer Color: Enjoy subtle color with a single swipe. When you're looking for a natural and soft look, this lip color has your back.
• Lip-Loving Ingredients: Formulated with vitamin E acetate, passionfruit seed oil, and raspberry oil, this glossy lip color will leave your lips looking and feeling radiant.
• Buildable Color: Start from a sheer tint and build it up to fuller color to capture any style you want.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Enhance your lip look with the power of roses! This vibrant lip color is formulated with a lip-loving combination of rosehip oil, vitamin E acetate, passionfruit seed oil, and raspberry extract for intense shine and soothing comfort. Glide it on and enjoy sheer color that can be built up for stunning effect.

• Vibrant Color: Pick your shade and go wild! This collection includes multiple colorful shades to suit any style.
• Sheer Color: Enjoy subtle color with a single swipe. When you're looking for a natural and soft look, this lip color has your back.
• Lip-Loving Ingredients: Formulated with vitamin E acetate, passionfruit seed oil, and raspberry oil, this glossy lip color will leave your lips looking and feeling radiant.
• Buildable Color: Start from a sheer tint and build it up to fuller color to capture any style you want.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Enhance your lip look with the power of roses! This vibrant lip color is formulated with a lip-loving combination of rosehip oil, vitamin E acetate, passionfruit seed oil, and raspberry extract for intense shine and soothing comfort. Glide it on and enjoy sheer color that can be built up for stunning effect.

• Vibrant Color: Pick your shade and go wild! This collection includes multiple colorful shades to suit any style.
• Sheer Color: Enjoy subtle color with a single swipe. When you're looking for a natural and soft look, this lip color has your back.
• Lip-Loving Ingredients: Formulated with vitamin E acetate, passionfruit seed oil, and raspberry oil, this glossy lip color will leave your lips looking and feeling radiant.
• Buildable Color: Start from a sheer tint and build it up to fuller color to capture any style you want.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Enhance your lip look with the power of roses! This vibrant lip color is formulated with a lip-loving combination of rosehip oil, vitamin E acetate, passionfruit seed oil, and raspberry extract for intense shine and soothing comfort. Glide it on and enjoy sheer color that can be built up for stunning effect.

• Vibrant Color: Pick your shade and go wild! This collection includes multiple colorful shades to suit any style.
• Sheer Color: Enjoy subtle color with a single swipe. When you're looking for a natural and soft look, this lip color has your back.
• Lip-Loving Ingredients: Formulated with vitamin E acetate, passionfruit seed oil, and raspberry oil, this glossy lip color will leave your lips looking and feeling radiant.
• Buildable Color: Start from a sheer tint and build it up to fuller color to capture any style you want.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

When crafting the ultimate look, you need the right tools for the job, and even better when you can feel good about your choices! That’s where the Seeing Green Makeup Sponge comes in. Not only is it just as effective as comparable makeup sponges, but it also degrades an average 52.2% in 90 days in a simulated composting environment per ISO 14855-1:2012 test method.

• Seamless Coverage: Designed to be used just about anywhere, it's easy to apply your makeup to wide areas and closeup details.
• Guilt-Free Makeup Tool: No need to feel guilty when it's finally time to replace your sponge because this one degrades an average 52.2% in 90 days in a simulated composting environment per ISO 14855-1:2012 test method.
• Effortless Application: This makeup sponge allows for easy application for any foundation, highlighter, or other makeup. Blend your favorite colors and watch them glide on with ease.
• Teardrop Shape: This makeup sponge features a teardrop design so that you can apply your favorite foundation and other products to both wide areas and closeup details.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

We’ve never quite understood why others make you spend over 20X as much on something that we give you for next to nothing. Our lipstick formula contains all the same things as the other guys: rich color, vitamins A & E, aloe vera, and really feels like putting silk on your lips. If you’re already thinking “That is a crazy bargain,” we’ve now added macadamia nut oil that contains antioxidants to hydrate your lips for a smooth, supple pout. Are we just crazy? Have we gone too far? Or do you deserve it? We definitely think so! One try, and we guarantee you will declare this your best lipstick brand of life.

We’ve never quite understood why others make you spend over 20X as much on something that we give you for next to nothing. Our lipstick formula contains all the same things as the other guys: rich color, vitamins A & E, aloe vera, and really feels like putting silk on your lips. If you’re already thinking “That is a crazy bargain,” we’ve now added macadamia nut oil that contains antioxidants to hydrate your lips for a smooth, supple pout. Are we just crazy? Have we gone too far? Or do you deserve it? We definitely think so! One try, and we guarantee you will declare this your best lipstick brand of life.

We’ve never quite understood why others make you spend over 20X as much on something that we give you for next to nothing. Our lipstick formula contains all the same things as the other guys: rich color, vitamins A & E, aloe vera, and really feels like putting silk on your lips. If you’re already thinking “That is a crazy bargain,” we’ve now added macadamia nut oil that contains antioxidants to hydrate your lips for a smooth, supple pout. Are we just crazy? Have we gone too far? Or do you deserve it? We definitely think so! One try, and we guarantee you will declare this your best lipstick brand of life.