Shop

Super silky, semi-sheer, natural, diffused and blurring color for lips. Featuring a range of wearable shades in neutral and vibrant colors, with an unbelievably smooth texture, this lipstick delivers a perfectly soft matte, powdery finish. Buildable, blendable and natural-looking color.

• Wearable Colors: From natural nude to vibrant red, these velvety lip colors are buildable and wearable for any time of day.
• Easy Application: This semi-sheer lipstick glides seamlessly onto the lips for a splash of gorgeous buildable color.
• Semi-Sheer Matte Finish: Instant color with a super-smooth, luxuriously semi-sheer, matte powdery finish.
• Lightweight Formula: Made with a special non-drying formula, this lipstick leaves your lips feeling soft and comfortable.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Super silky, semi-sheer, natural, diffused and blurring color for lips. Featuring a range of wearable shades in neutral and vibrant colors, with an unbelievably smooth texture, this lipstick delivers a perfectly soft matte, powdery finish. Buildable, blendable and natural-looking color.

• Wearable Colors: From natural nude to vibrant red, these velvety lip colors are buildable and wearable for any time of day.
• Easy Application: This semi-sheer lipstick glides seamlessly onto the lips for a splash of gorgeous buildable color.
• Semi-Sheer Matte Finish: Instant color with a super-smooth, luxuriously semi-sheer, matte powdery finish.
• Lightweight Formula: Made with a special non-drying formula, this lipstick leaves your lips feeling soft and comfortable.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

Exclusive Design: This 3-D makeup sponge was designed to look just like SpongeBob SquarePants.

Smooth Application: Designed with a unique hydrophilic material that absorbs less makeup, this sponge provides streak-free blending every time.

Multi-Functional: This SpongeBob Makeup Sponge features two cut edges for optimal contouring and baking, and a round bottom for effortless blending.

Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

High-Quality Makeup & Tools: This 2-layered designed PR box features the Always Looking Up Mirror and Keychain Set, F.U.N. Eye & Face Palette, Underwater Wonder Liquid Blush, Splash On Waterproof Mascara, Double the F.U.N. Liquid Eyeliner & Stamp, Serving Up Smiles Eyelash Curler, Squidward Makeup Sponge, Bikini Bottom Cooling Lip Oils, Kelp Shake Dual Phase Setting Mist and Face & Body Gems.

New Formulas: Let your creativity flow with formulas that bring fun and flair to your beauty routine. Make every look uniquely yours!

Pineapple Perfection: Designed after SpongeBob's iconic pineapple house in the Bikini Bottom, this set is a collectible you'll treasure forever!

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

Exclusive Design: This 3-D makeup sponge was designed to look just like Squidward Tentacles.

Smooth Application: Designed with a unique hydrophilic material that absorbs less makeup, this sponge provides streak-free blending every time.

Multi-Functional: This Squidward Makeup Sponge features an hourglass shape with two unique sides. The smaller side is perfect for precise application and the larger side provides an allover effortless blend.

Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Everyone loves waterproof makeup up until it’s time to wash it off. That’s where this eye and lip makeup remover comes in. A little bit is all it takes to gently wash away even the most stubborn eyeliner or eyeshadow. This silicone-free makeup remover gives you that squeaky clean feeling without leaving before any pore-clogging residue.

• Removes Waterproof Makeup: Waterproof makeup doesn't stand a chance against this makeup remover! Use it on the lips and eye area to remove makeup almost instantly.
• Silicone-Free: This silicone-free makeup remover provides a clean feeling without leaving behind any pore-clogging residue.
• Removes Any Pigment: Even glittery pigments wash away with the help of this waterproof makeup remover.
• For Any Skin Type: Whether you have dry, oily, or combination skin this product removes makeup with ease.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

Versatile Brush Set: This 5-Piece Makeup Brush Set includes an All-Over Face Brush, Buffing Brush, Eyeshadow Blender Brush, Eyeshadow Shader Brush, and a Blush Brush-all the essentials needed for your makeup routine!

Mesmerizing Effect: These fun makeup brushes include special handles that contain floating confetti to create a magical experience as you use these brushes for makeup application.

Flawless Application: Each brush features feathery-soft vegan bristles that pick-up and blend product to perfection.

Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Give your pout a twist of shine! Inspired by TWIZZLERS, this lip gloss wraps lips in rich, high-shine color with a smooth, jelly-like feel. Lightweight and comfortable, it leaves a juicy, playful gloss that pops.

Give your pout a twist of shine! Inspired by TWIZZLERS, this lip gloss wraps lips in rich, high-shine color with a smooth, jelly-like feel. Lightweight and comfortable, it leaves a juicy, playful gloss that pops.

Fill, fluff, and tame brows while keeping them in place with a seriously extreme hold. This 2-in-1 brow powder and clear gel features a felt tip applicator that distributes just enough buildable tinted brow powder to draw brow-like hairs and fill any sparse areas, while making the brows look fuller and more voluminous. A clear brow gel applies easily with the included brush for easily tamable brows with an extreme hold like you've never experienced before.

• Fill, Fluff, Hold: Part brow powder, part brow gel, this makeup is your new best friend for filling in your brows while taming them and giving them style that lasts.
• Matches Natural Colors: Pick your shade and go wild! This line of brow powders includes natural colors so that your brows look flawlessly natural and naturally beautiful.
• Maximum Hold: No more midday touchups! Style your brows while give them the ultimate staying power with the clear brow gel.
• Lightweight Formula: Tame even the most unruly brows and achieve dramatically full and fluffy brows without feeling weighed down.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Line, shape, and define! The Ultimate Brow Pen features an ultra-fine brush tip that creates soft, feathered, hair-like strokes with a spoolie on the other end for effortless blending. The lightweight, buildable ink naturally enhances the brows with a fresh, barely-there finish that lasts up to 16 hours. Waterproof and smudge-proof, it keeps your brows in place all day.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Line, shape, and define! The Ultimate Brow Pen features an ultra-fine brush tip that creates soft, feathered, hair-like strokes with a spoolie on the other end for effortless blending. The lightweight, buildable ink naturally enhances the brows with a fresh, barely-there finish that lasts up to 16 hours. Waterproof and smudge-proof, it keeps your brows in place all day.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Line, shape, and define! The Ultimate Brow Pen features an ultra-fine brush tip that creates soft, feathered, hair-like strokes with a spoolie on the other end for effortless blending. The lightweight, buildable ink naturally enhances the brows with a fresh, barely-there finish that lasts up to 16 hours. Waterproof and smudge-proof, it keeps your brows in place all day.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Hello! It's a mini brow salon in a handy, purse-friendly compact. This five-piece set includes all the essentials to shape, smooth, define, and maintain perfect eyebrows.

A five-piece set that includes everything you need to create perfectly groomed and polished brows. The brow kit includes: Tweezers, Brow Brush, 2 Brow Powders, 1 Brow Setting Wax

• Perfect for on-the-go touch ups
• Includes a built-in mirror
• A mini brow salon in a handy, purse-friendly compact