Shop

Our tried and true and now NEW Color Icon 10-Pan Palette features an improved, richly pigmented and buttery-smooth vegan formula in matte, satin, shimmer, and metallic finishes. From essential transitions to high-impact effects and everything in between, we curated our color palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering endless looks and versatility at an unbeatable value. The formula delivers long-lasting wear, soft-glide application and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these colorful, blendable, and beautiful palettes – each one is a true 10!

• 10-pan palettes featuring high-impact colors in matte, satin, shimmer, and metallic finishes


• Rich pigment and high payoff formula blends effortlessly with a soft glide application


• Palettes feature everyday and ultra-glam shades in cool, warm and neutral tones


• 
  

Our Color Icon 5-Pan Palette features a completely vegan, richly pigmented, and buttery-smooth formula in matte, satin, shimmer, and glitter finishes. Great combinations come in five — the points on a star, boy and girl bands, and now these perfectly curated palettes! From essential transitions to high-impact glitters and everything in between, we planned our palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering versatile looks at unbeatable value. The formula delivers long-lasting wear, soft-glide application, and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these 5/5 star palettes!

Live your best life in color! This Color Icon 5-Pan Palette features an improved, richly pigmented and buttery-smooth formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's naturally soft or jaw-droppingly bold. Each shade is buttery soft for seamless bendability and easy layering. Usable both wet and dry, it's easy to create a true rainbow of creative effects that leave you looking and feeling like you've earned a 5-star rating.

Live your best life in color! This Color Icon 5-Pan Palette features an improved, richly pigmented and buttery-smooth formula in matte, satin, shimmer, and metallic finishes. This specially curated palette is perfect for achieving the look of your dreams whether it's naturally soft or jaw-droppingly bold. Each shade is buttery soft for seamless bendability and easy layering. Usable both wet and dry, it's easy to create a true rainbow of creative effects that leave you looking and feeling like you've earned a 5-star rating.

Our Color Icon 5-Pan Palette features a completely vegan, richly pigmented, and buttery-smooth formula in matte, satin, shimmer, and glitter finishes. Great combinations come in five — the points on a star, boy and girl bands, and now these perfectly curated palettes! From essential transitions to high-impact glitters and everything in between, we planned our palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering versatile looks at unbeatable value. The formula delivers long-lasting wear, soft-glide application, and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these 5/5 star palettes!

Our Color Icon 5-Pan Palette features a completely vegan, richly pigmented, and buttery-smooth formula in matte, satin, shimmer, and glitter finishes. Great combinations come in five — the points on a star, boy and girl bands, and now these perfectly curated palettes! From essential transitions to high-impact glitters and everything in between, we planned our palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering versatile looks at unbeatable value. The formula delivers long-lasting wear, soft-glide application, and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these 5/5 star palettes!

Our Color Icon 5-Pan Palette features a completely vegan, richly pigmented, and buttery-smooth formula in matte, satin, shimmer, and glitter finishes. Great combinations come in five — the points on a star, boy and girl bands, and now these perfectly curated palettes! From essential transitions to high-impact glitters and everything in between, we planned our palettes to feature everyday and ultra-glam shades in cool, warm, and neutral tones, offering versatile looks at unbeatable value. The formula delivers long-lasting wear, soft-glide application, and seamless blending – and did we mention these are completely vegan and cruelty free? Rediscover the original Color Icon with these 5/5 star palettes!

Achieve color perfection with the help of this highly pigmented blush. Velvety-soft and buildable, this pressed powder blush is easy to layer on your skin for a gorgeous flush of color across the cheeks. Build it up from sheer to bold as it seamlessly blends for a flawless finish. Whether you’re a makeup newbie or a social media veteran, you’ll understand in an instant why this blush is considered a “Color Icon”.

• Seamlessly Blendable: Achieve a natural glow that adds a gorgeous splash of color while seamlessly blending. This velvety-soft blush instantly creates a beautiful, natural-looking flush of color.
• Flushed Effect: This beautiful powder blush with soft powder pigments blends seamlessly with skin delivering a silky, soft, fresh look.
• Buildable Color: Start from a light tint and build it up to fuller color to capture any style you want.
• Luxuriously Smooth: This blush features a silky, smooth texture that is easy to apply and feels amazing.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. A long-wearing blush that blends seamlessly and applies evenly for a healthy-looking flush of silky smooth color. Shades range from soft neutrals to vivid pops of color that compliment all skin tones.

• Soft focus effect
• Long-lasting, buildable color
• Enriched formulas Infused with Jojoba Oil for a silky, smooth texture

Achieve color perfection with the help of this highly pigmented blush. Velvety-soft and buildable, this pressed powder blush is easy to layer on your skin for a gorgeous flush of color across the cheeks. Build it up from sheer to bold as it seamlessly blends for a flawless finish. Whether you’re a makeup newbie or a social media veteran, you’ll understand in an instant why this blush is considered a “Color Icon”.

• Seamlessly Blendable: Achieve a natural glow that adds a gorgeous splash of color while seamlessly blending. This velvety-soft blush instantly creates a beautiful, natural-looking flush of color.
• Flushed Effect: This beautiful powder blush with soft powder pigments blends seamlessly with skin delivering a silky, soft, fresh look.
• Buildable Color: Start from a light tint and build it up to fuller color to capture any style you want.
• Luxuriously Smooth: This blush features a silky, smooth texture that is easy to apply and feels amazing.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. A long-wearing blush that blends seamlessly and applies evenly for a healthy-looking flush of silky smooth color. Shades range from soft neutrals to vivid pops of color that compliment all skin tones.

• Soft focus effect
• Long-lasting, buildable color
• Enriched formulas Infused with Jojoba Oil for a silky, smooth texture

Achieve color perfection with the help of this highly pigmented blush. Velvety-soft and buildable, this pressed powder blush is easy to layer on your skin for a gorgeous flush of color across the cheeks. Build it up from sheer to bold as it seamlessly blends for a flawless finish. Whether you’re a makeup newbie or a social media veteran, you’ll understand in an instant why this blush is considered a “Color Icon”.

• Seamlessly Blendable: Achieve a natural glow that adds a gorgeous splash of color while seamlessly blending. This velvety-soft blush instantly creates a beautiful, natural-looking flush of color.
• Effortless Glow: This beautiful powder blush creates a soft focus effect that catches the light and creates a stunning glow-from-within look.
• Buildable Color: Start from a light tint and build it up to fuller color to capture any style you want.
• Luxuriously Smooth: Enriched with Jojoba Oil, this blush features a silky, smooth texture that is easy to apply and feels amazing.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. A long-wearing blush that blends seamlessly and applies evenly for a healthy-looking flush of silky smooth color. Shades range from soft neutrals to vivid pops of color that compliment all skin tones.

• Soft focus effect
• Long-lasting, buildable color
• Enriched formulas Infused with Jojoba Oil for a silky, smooth texture

Achieve color perfection with the help of this highly pigmented blush. Velvety-soft and buildable, this pressed powder blush is easy to layer on your skin for a gorgeous flush of color across the cheeks. Build it up from sheer to bold as it seamlessly blends for a flawless finish. Whether you’re a makeup newbie or a social media veteran, you’ll understand in an instant why this blush is considered a “Color Icon”.

• Seamlessly Blendable: Achieve a natural glow that adds a gorgeous splash of color while seamlessly blending. This velvety-soft blush instantly creates a beautiful, natural-looking flush of color.
• Effortless Glow: This beautiful powder blush creates a soft focus effect that catches the light and creates a stunning glow-from-within look.
• Buildable Color: Start from a light tint and build it up to fuller color to capture any style you want.
• Luxuriously Smooth: Enriched with Jojoba Oil, this blush features a silky, smooth texture that is easy to apply and feels amazing.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our elegant groundbreaking formula or use it to contour like a pro to achieve those sculpted cheeks and defined high points granted by your favorite digital filter. This gel-infused hybrid applies like a cream and sets like a powder adding a natural tan flush when applied to the skin. Don’t limit use to the face, try adding to your neck and collar bones for an all over glow.