New

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

Exclusive Design: This 3-D makeup sponge was designed to look just like Patrick Star.

Smooth Application: Designed with a unique hydrophilic material that absorbs less makeup, this sponge provides streak-free blending every time.

Multi-Functional: This Patrick Makeup Sponge features a wide base to cover larger surfaces and a tapered tip for precise application around the nose, chin, and undereye.

Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Add an eerie twist to your lip color this Halloween with this Peel-Off Lip Stain. The lightweight formula delivers a soft tint and smooth wash of color. Flawlessly layer from a just-bitten stain to a bold, daring finish—all while enjoying a comfortable, effortless feel.

Add an eerie twist to your lip color this Halloween with this Peel-Off Lip Stain. The lightweight formula delivers a soft tint and smooth wash of color. Flawlessly layer from a just-bitten stain to a bold, daring finish—all while enjoying a comfortable, effortless feel.

This ultra-pigmented, ultra-long lasting lip liner glides seamlessly onto the lips to define color with a flawless soft matte finish. Use alone or pair with your desired lip color for comfortable, lasting, perfect lip looks.

• Ultra-Pigmented: These lip liners feature bold color to match and define your favorite lip color.
• Seamless Application: Silky-smooth liner seamlessly glides onto the lips for a flawless application.
• Matte Finish: Natural, smooth, soft matte finish.
• Comfortable Wear: This makeup glides on easily, feels weightless, and can be worn either alone or with your favorite lipstick.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Intensity! Maximum color payoff! The instant WOW-factor! These are all characteristics of our NEW! Perfect Pout Lip Color- a creamy lightweight formula with a velvety-soft finish in weightless, color-intense shades. Achieve a pucker perfect pout with this light-as-air, creamy texture formulated with Murumuru Seed Butter, Sunflower Seed Oil, Argan Oil &, Macadamia Oil for maximum infusion of moisture. Now available in 12 vibrant shades!

Intensity! Maximum color payoff! The instant WOW-factor! These are all characteristics of our NEW! Perfect Pout Lip Color- a creamy lightweight formula with a velvety-soft finish in weightless, color-intense shades. Achieve a pucker perfect pout with this light-as-air, creamy texture formulated with Murumuru Seed Butter, Sunflower Seed Oil, Argan Oil &, Macadamia Oil for maximum infusion of moisture. Now available in 12 vibrant shades!

Intensity! Maximum color payoff! The instant WOW-factor! These are all characteristics of our NEW! Perfect Pout Lip Color- a creamy lightweight formula with a velvety-soft finish in weightless, color-intense shades. Achieve a pucker perfect pout with this light-as-air, creamy texture formulated with Murumuru Seed Butter, Sunflower Seed Oil, Argan Oil &, Macadamia Oil for maximum infusion of moisture. Now available in 12 vibrant shades!

Intensity! Maximum color payoff! The instant WOW-factor! These are all characteristics of our NEW! Perfect Pout Lip Color- a creamy lightweight formula with a velvety-soft finish in weightless, color-intense shades. Achieve a pucker perfect pout with this light-as-air, creamy texture formulated with Murumuru Seed Butter, Sunflower Seed Oil, Argan Oil &, Macadamia Oil for maximum infusion of moisture. Now available in 12 vibrant shades!

Intensity! Maximum color payoff! The instant WOW-factor! These are all characteristics of our NEW! Perfect Pout Lip Color- a creamy lightweight formula with a velvety-soft finish in weightless, color-intense shades. Achieve a pucker perfect pout with this light-as-air, creamy texture formulated with Murumuru Seed Butter, Sunflower Seed Oil, Argan Oil &, Macadamia Oil for maximum infusion of moisture. Now available in 12 vibrant shades!

Intensity! Maximum color payoff! The instant WOW-factor! These are all characteristics of our NEW! Perfect Pout Lip Color- a creamy lightweight formula with a velvety-soft finish in weightless, color-intense shades. Achieve a pucker perfect pout with this light-as-air, creamy texture formulated with Murumuru Seed Butter, Sunflower Seed Oil, Argan Oil &, Macadamia Oil for maximum infusion of moisture. Now available in 12 vibrant shades!

Intensity! Maximum color payoff! The instant WOW-factor! These are all characteristics of our NEW! Perfect Pout Lip Color- a creamy lightweight formula with a velvety-soft finish in weightless, color-intense shades. Achieve a pucker perfect pout with this light-as-air, creamy texture formulated with Murumuru Seed Butter, Sunflower Seed Oil, Argan Oil &, Macadamia Oil for maximum infusion of moisture. Now available in 12 vibrant shades!

Intensity! Maximum color payoff! The instant WOW-factor! These are all characteristics of our NEW! Perfect Pout Lip Color- a creamy lightweight formula with a velvety-soft finish in weightless, color-intense shades. Achieve a pucker perfect pout with this light-as-air, creamy texture formulated with Murumuru Seed Butter, Sunflower Seed Oil, Argan Oil &, Macadamia Oil for maximum infusion of moisture. Now available in 12 vibrant shades!

Intensity! Maximum color payoff! The instant WOW-factor! These are all characteristics of our NEW! Perfect Pout Lip Color- a creamy lightweight formula with a velvety-soft finish in weightless, color-intense shades. Achieve a pucker perfect pout with this light-as-air, creamy texture formulated with Murumuru Seed Butter, Sunflower Seed Oil, Argan Oil &, Macadamia Oil for maximum infusion of moisture. Now available in 12 vibrant shades!

Intensity! Maximum color payoff! The instant WOW-factor! These are all characteristics of our NEW! Perfect Pout Lip Color- a creamy lightweight formula with a velvety-soft finish in weightless, color-intense shades. Achieve a pucker perfect pout with this light-as-air, creamy texture formulated with Murumuru Seed Butter, Sunflower Seed Oil, Argan Oil &, Macadamia Oil for maximum infusion of moisture. Now available in 12 vibrant shades!

Achieve the perfect pout with our innovative Perfect Pout Lip Liner Stain! This liquid liner stains for a natural, just-bitten look that lasts. The unique blade-like applicator makes it simple to define and enhance your lips. Use the pointed tip for precise lining and the flat side to effortlessly fill in. Plus, it’s transfer-proof for lasting wear—your lips will thank you!

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!