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This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow. The lightweight and multipurpose formula delivers an instantly radiant and hydrated complexion in a range of versatile shades.

• Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
• Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
• Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
• Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow. The lightweight and multipurpose formula delivers an instantly radiant and hydrated complexion in a range of versatile shades.

• Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
• Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
• Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
• Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow. The lightweight and multipurpose formula delivers an instantly radiant and hydrated complexion in a range of versatile shades.

• Buildable Coverage: Watch as lines and imperfections fade away. This lightweight hydrator features buildable seamless coverage from sheer to medium.
• Intensely Hydrating: A dream come true for normal and dry skin, this tinted hydrator is lightweight, moisturizing, and nourishing, leaving your skin happy and beautiful.
• Semi-Matte Finish: Improve your complexion in an instant while achieving a soft semi-matte finish that leaves a perfect base for any makeup routine.
• Multiple Shades: With so many colors available, it's easy to find a perfect color match for your unique skin tone.
• Cruelty-Free: wet n wild products are never tested on animals and are always cruelty-free.

Bigger is better, and Big Poppa Mascara is the biggest and baddest of them all! This outrageously volumizing, dramatically lengthening, and intensely black mascara – infused with Castor Oil – makes even the shyest of lashes stand front and center! We added Castor Oil because stronger is better, too – so nourish those lashes with omega-6 fatty acids and essential proteins as you boost them with unstoppable drama. Featuring an hourglass brush that grabs and lifts lashes, coating them with our softly buildable, extra-smooth glide formula. The pigment adheres for such instant volume that you’ll throw your hands in the air for those true player hairs!

• Outrageous volume, length and lift


• Castor Oil nourishes with omega-6 fatty acids


• Intense black pigment in a softly buildable formula, with smooth glide and good adhesion for ultra volumizing effect

Get ready to embark on your next underwater adventure with this limited edition wet n wild x SpongeBob SquarePants collection. Create fun-tastic, custom looks with SpongeBob and his undersea pals, featuring new formulas, rich pigments and skin-loving ingredients-each product is designed to spark joy and add a burst of excitement to your routine!

Cooling & Hydrating: This conditioning formula delivers the ultimate cooling sensation to keep your lips nourished with a non-sticky and non-greasy finish.

Luminous Finish: This cooling lip oil is infused with sparkling shimmers that give a multi-dimensional finish.

Keychain Charm: Take this cooling lip oil on-the-go and apply anytime, anywhere. Simply attach the keychain to your purse, keys, or wherever to touch up your look!

Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Your search for the perfect blush brush is over. Designed perfectly for the apples of your cheeks, this brush is designed to make you blush. Innovative bristles and an ergonomic handle push this staple over the top.

Achieve luxurious lashes and beautiful brows with the help of this nourishing serum gel. Utilizing a unique brow and lash boosting complex, this serum gel contains powerful ingredients that work together to promote the look and feel of lush lashes and brows. Once applied, this supercharged serum makes your lashes and brows appear visibly fuller and instantly hydrated.

• Fuller-Looking Brows and Lashes: This revitalizing serum gel is supercharged with a brow and lash boosting complex that works to pump them up and make them look and feel more fuller and more lush.
• Nourishing Ingredients: A combination of Biotin, Peptides, and Niacinamide B3 helps nourish and protect hair, making it look and feel stronger.
• Hydrates and Conditions: The addition of Castor Oil and Vitamin E help to keep the brows and lashes hydrated and well-nourished so that they look and feel their healthiest.
• Clear Brow Gel: This serum gel is completely colorless, so you can show off your brows' natural color or add some tint on top!
• Cruelty-Free and Vegan: wet n wild makeup products are never tested on animals and are always cruelty-free.

Get ready for the sharpest lines ever! This waterproof liquid eyeliner features a tapered brush tip that measures less than 0.1mm for the top precision you’ve ever seen. Rated for wear up to 16 hours, this black eyeliner is your new best friend for achieving flawless looks, every time.

• Waterproof Liner: Whether it's a sudden rainstorm or an even more sudden breakup, this liner stays put.
• Ultra-Fine Brush Tip: The most precise brush you've likely ever seen! The tapered brush tip is less than 0.1mm for the utmost precision.
• Bold Black: This liquid eyeliner utilizes the blackest of black pigments to help you achieve the dramatic looks you crave.
• Long-Lasting: This liquid eyeliner is rated for up to 16 hours of wearability.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Boost those lashes and bring them to new heights with the help of this bold waterproof mascara. Infused with a blend of castor oil and vitamin E, your lashes will look softer and plumper than they ever have before. The unique eye-hugging brush coats every lash from root to tip for stunning results.

• Volumizing + Lengthening: A single swipe is all it takes to make your lashes appear longer, fuller, and more beautiful.
• Waterproof Mascara: Whether it's a sudden rainstorm or an even more sudden breakup, this mascara runs from nothing.
• More Than Just Mascara: Ingredients like castor oil and vitamin E, leave your lashes looking and feeling more radiant.
• Coats Every Lash: The uniquely designed brush hugs each lash from root to tip for ultimate color payoff.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Our ultimate waterproof formula provides smudge-proof, humidity-proof, flake-proof and cry-proof wear, featuring an ultra-fine brush-tip that delivers any look – from a thin line to a bold, dramatic stroke that last up to 16 hours. It glides on seamlessly and smoothly, while delivering intense, highly-concentrated pigmentation in one easy swipe. This innovative eyeliner features a tank delivery system that allows the perfect flow of pigment with every application offering precision accuracy, ease of application and extended wear. Long-lasting, waterproof, smudge-proof and break-up proof.

16 Hour wear in a Waterproof, Smudge-proof, fade-proof, flake-proof, cry-proof formula that delivers rich, smooth pigment for the sharpest looks! Unique tank delivery system creates a continuous flow of pigment, with a no-skip bristle brush tip for ultimate precision and control. Ophthalmologist-tested and safe for contact lens wearers.

• 16 Hour Wear: Delivers bold color, for lasting, sharp eyeliner looks with all day wear.
• Fine Bristle Brush Tip: This liner features a no-skip, flexible brush tip for the utmost precision and control.
• Super Smooth Flow: Unique Tank delivery system creates a continuous flow of rich pigment.
• Waterproof and Lasting: Tested to deliver bold color that lasts
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!

Our waterproof, silky formula is lightweight, comfortable, and glides onto the lids without tugging or pulling the delicate eye area. The satin gel formula delivers up to 16 hours of long-lasting, pigment-rich color in every effortlessly, smooth application. Smudge-proof, cry-proof and humidity-proof.

Our waterproof, silky formula is lightweight, comfortable, and glides onto the lids without tugging or pulling the delicate eye area. The satin gel formula delivers up to 16 hours of long-lasting, pigment-rich color in every effortlessly, smooth application. Smudge-proof, cry-proof and humidity-proof.

Our waterproof, silky formula is lightweight, comfortable, and glides onto the lids without tugging or pulling the delicate eye area. The satin gel formula delivers up to 16 hours of long-lasting, pigment-rich color in every effortlessly, smooth application. Smudge-proof, cry-proof and humidity-proof.

Your looks get bigger, badder, and more beautiful with this waterproof retractable gel liner. Rated for up to 16 hours of wear, this waterproof eyeliner has some serious staying power. Give it a twist and enjoy bold looks in an instant.

• Waterproof Liner: Whether it's a sudden rainstorm or an even more sudden breakup, this liner stays put.
• Retractable Gel Eyeliner: Give it a twist and you're ready to go! This eyeliner goes on boldly and twists closed to protect the tip from breaking.
• Boldly Pigmented: This gel eyeliner utilizes the boldly colored pigments to help you achieve the dramatic looks you crave.
• Long-Lasting: This liquid eyeliner is rated for up to 16 hours of wearability.
• Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.

wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!