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Your looks get bigger, badder, and more beautiful with this waterproof retractable gel liner. Rated for up to 16 hours of wear, this waterproof eyeliner has some serious staying power. Give it a twist and enjoy bold looks in an instant.
- Waterproof Liner: Whether it's a sudden rainstorm or an even more sudden breakup, this liner stays put.
- Retractable Gel Eyeliner: Give it a twist and you're ready to go! This eyeliner goes on boldly and twists closed to protect the tip from breaking.
- Boldly Pigmented: This gel eyeliner utilizes the boldly colored pigments to help you achieve the dramatic looks you crave.
- Long-Lasting: This liquid eyeliner is rated for up to 16 hours of wearability.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
- Effortless Precision: The ultra-flat, angled brush allows for easy application, making sharp, steady lines a breeze.
- Long-Lasting Formula: Enjoy up to 16 hours of wear with a cry-proof, smudge-proof, and fade-proof formula that stays put all day.
- Waterproof Confidence: Designed to withstand tears, humidity, and sweat, this eyeliner ensures your look remains flawless no matter the occasion.
- Versatile Styles: Perfect for creating everything from bold wings to subtle lines, this eyeliner is your go-to essential for any makeup look.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Get Brow-sessive with this naturally defining dual-ended brow pencil with built-in spoolie brush. Perfect for all expertise levels, the Brow-sessive Brow Pencil softly fills, defines, shapes and builds for subtle to serious color. Whether your brows are thin, curvy, thick or thicc, show them some extra love and attention with this easy to use and all-purpose tool. The formula is softly pigmented for the most natural look and ease of color control, and the spoolie brush fluffs and grooms to both prep brows for shaping and blend color for seamless filling and definition. So go on, feed your obsession and take your brows to their curviest levels yet!
- Dual-ended pencil with built-in spoolie brush
- Softly fills, defines, shapes and builds
- Buildable for subtle to serious color
- Spoolie brush grooms to prep and blends color for a natural finish
Get Brow-sessive with this naturally defining dual-ended brow pencil with built-in spoolie brush. Perfect for all expertise levels, the Brow-sessive Brow Pencil softly fills, defines, shapes and builds for subtle to serious color. Whether your brows are thin, curvy, thick or thicc, show them some extra love and attention with this easy to use and all-purpose tool. The formula is softly pigmented for the most natural look and ease of color control, and the spoolie brush fluffs and grooms to both prep brows for shaping and blend color for seamless filling and definition. So go on, feed your obsession and take your brows to their curviest levels yet!
- Dual-ended pencil with built-in spoolie brush
- Softly fills, defines, shapes and builds
- Buildable for subtle to serious color
- Spoolie brush grooms to prep and blends color for a natural finish
Get Brow-sessive with this naturally defining dual-ended brow pencil with built-in spoolie brush. Perfect for all expertise levels, the Brow-sessive Brow Pencil softly fills, defines, shapes and builds for subtle to serious color. Whether your brows are thin, curvy, thick or thicc, show them some extra love and attention with this easy to use and all-purpose tool. The formula is softly pigmented for the most natural look and ease of color control, and the spoolie brush fluffs and grooms to both prep brows for shaping and blend color for seamless filling and definition. So go on, feed your obsession and take your brows to their curviest levels yet!
- Dual-ended pencil with built-in spoolie brush
- Softly fills, defines, shapes and builds
- Buildable for subtle to serious color
- Spoolie brush grooms to prep and blends color for a natural finish
Get Brow-sessive with this naturally defining dual-ended brow pencil with built-in spoolie brush. Perfect for all expertise levels, the Brow-sessive Brow Pencil softly fills, defines, shapes and builds for subtle to serious color. Whether your brows are thin, curvy, thick or thicc, show them some extra love and attention with this easy to use and all-purpose tool. The formula is softly pigmented for the most natural look and ease of color control, and the spoolie brush fluffs and grooms to both prep brows for shaping and blend color for seamless filling and definition. So go on, feed your obsession and take your brows to their curviest levels yet!
- Dual-ended pencil with built-in spoolie brush
- Softly fills, defines, shapes and builds
- Buildable for subtle to serious color
- Spoolie brush grooms to prep and blends color for a natural finish
Get Brow-sessive with this naturally defining dual-ended brow pencil with built-in spoolie brush. Perfect for all expertise levels, the Brow-sessive Brow Pencil softly fills, defines, shapes and builds for subtle to serious color. Whether your brows are thin, curvy, thick or thicc, show them some extra love and attention with this easy to use and all-purpose tool. The formula is softly pigmented for the most natural look and ease of color control, and the spoolie brush fluffs and grooms to both prep brows for shaping and blend color for seamless filling and definition. So go on, feed your obsession and take your brows to their curviest levels yet!
- Dual-ended pencil with built-in spoolie brush
- Softly fills, defines, shapes and builds
- Buildable for subtle to serious color
- Spoolie brush grooms to prep and blends color for a natural finish
Get Brow-sessive with this naturally defining dual-ended brow pencil with built-in spoolie brush. Perfect for all expertise levels, the Brow-sessive Brow Pencil softly fills, defines, shapes and builds for subtle to serious color. Whether your brows are thin, curvy, thick or thicc, show them some extra love and attention with this easy to use and all-purpose tool. The formula is softly pigmented for the most natural look and ease of color control, and the spoolie brush fluffs and grooms to both prep brows for shaping and blend color for seamless filling and definition. So go on, feed your obsession and take your brows to their curviest levels yet!
- Dual-ended pencil with built-in spoolie brush
- Softly fills, defines, shapes and builds
- Buildable for subtle to serious color
- Spoolie brush grooms to prep and blends color for a natural finish
Fall in Brow-sessive love with this soft, lightly tinted brow pomade gel, perfect for an instant touch up or dramatic fluff and volume. Our Brow-sessive Brow Shaping Gel delivers foolproof, mess-proof color and fullness. Whether your brows are thin or thick, this formula will groom and keep them in place with a soft, flexible hold that won’t stiffen or flake. The light gel-wax provides natural-looking volume and definition with a perfectly-sized mini brush, depositing just the right amount of buildable color. Layer on coats for more impact or apply a few strokes for subtle perfecting. For an even more natural look, reach for Clear, which adds dimension and dries to a comfortable hold.
- Light gel-wax formula provides natural-looking volume, fullness and definition
- Dries to a soft, flexible hold that won't flake or stiffen
- Tiny brush fluffs and grooms brow hairs into place and builds with just the right amount of color
- Foolproof, mess-proof application
Fall in Brow-sessive love with this soft, lightly tinted brow pomade gel, perfect for an instant touch up or dramatic fluff and volume. Our Brow-sessive Brow Shaping Gel delivers foolproof, mess-proof color and fullness. Whether your brows are thin or thick, this formula will groom and keep them in place with a soft, flexible hold that won’t stiffen or flake. The light gel-wax provides natural-looking volume and definition with a perfectly-sized mini brush, depositing just the right amount of buildable color. Layer on coats for more impact or apply a few strokes for subtle perfecting. For an even more natural look, reach for Clear, which adds dimension and dries to a comfortable hold.
- Light gel-wax formula provides natural-looking volume, fullness and definition
- Dries to a soft, flexible hold that won't flake or stiffen
- Tiny brush fluffs and grooms brow hairs into place and builds with just the right amount of color
- Foolproof, mess-proof application
Fall in Brow-sessive love with this soft, lightly tinted brow pomade gel, perfect for an instant touch up or dramatic fluff and volume. Our Brow-sessive Brow Shaping Gel delivers foolproof, mess-proof color and fullness. Whether your brows are thin or thick, this formula will groom and keep them in place with a soft, flexible hold that won’t stiffen or flake. The light gel-wax provides natural-looking volume and definition with a perfectly-sized mini brush, depositing just the right amount of buildable color. Layer on coats for more impact or apply a few strokes for subtle perfecting. For an even more natural look, reach for Clear, which adds dimension and dries to a comfortable hold.
- Light gel-wax formula provides natural-looking volume, fullness and definition
- Dries to a soft, flexible hold that won't flake or stiffen
- Tiny brush fluffs and grooms brow hairs into place and builds with just the right amount of color
- Foolproof, mess-proof application
Shine from every angle with our Chameleon Chrome All Over Glitter Mist! This lightweight mist contains micro-fine glitter that catches and reflects light with every move. Use it on the face, body, and hair for buildable shine that layers to your perfect level of sparkle. The formula dries clean with no stickiness or greasy residue.
Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Unleash your creativity with our Chameleon Chrome Eyeliners! With revolutionary, light-shifting pigments, these innovative liners adapt to your mood and surroundings, revealing new shades and depths with each change in light source. Available in 4 captivating shades, these retractable liners glide on effortlessly, no sharpening needed. The waterproof and smudge-proof formula lasts up to 18 hours, allowing you to express your dynamic, multidimensional look all day long.
- Dynamic Color Shift: Featuring revolutionary light-shifting pigments, these eyeliners reveal new shades and depths with every change in light, letting your creativity shine.
- Effortless Application: The smooth, retractable design glides on easily without the need for sharpening, making application quick and hassle-free.
- Long-Lasting Wear: Enjoy a waterproof and smudge-proof formula that lasts up to 18 hours, ensuring your look stays vibrant and intact all day.
- Versatile Shades: Available in four captivating shades, these liners allow you to create stunning, multidimensional eye looks that adapt to your mood and style.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Unleash your creativity with our Chameleon Chrome Eyeliners! With revolutionary, light-shifting pigments, these innovative liners adapt to your mood and surroundings, revealing new shades and depths with each change in light source. Available in 4 captivating shades, these retractable liners glide on effortlessly, no sharpening needed. The waterproof and smudge-proof formula lasts up to 18 hours, allowing you to express your dynamic, multidimensional look all day long.
- Dynamic Color Shift: Featuring revolutionary light-shifting pigments, these eyeliners reveal new shades and depths with every change in light, letting your creativity shine.
- Effortless Application: The smooth, retractable design glides on easily without the need for sharpening, making application quick and hassle-free.
- Long-Lasting Wear: Enjoy a waterproof and smudge-proof formula that lasts up to 18 hours, ensuring your look stays vibrant and intact all day.
- Versatile Shades: Available in four captivating shades, these liners allow you to create stunning, multidimensional eye looks that adapt to your mood and style.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Get ready for a collection that's as unique as you! Introducing The Chameleon Chrome Collection! Our revolutionary, light-reactive pigments shift and shimmer with each light source, transforming your look at every angle. Build your spectrum of highlights from a subtle gleam to a vivid radiance, making an unforgettable impression.
- Dynamic Color Shift: Featuring revolutionary light-shifting pigments, these eyeliners reveal new shades and depths with every change in light, letting your creativity shine.
- Effortless Application: The smooth, retractable design glides on easily without the need for sharpening, making application quick and hassle-free.
- Long-Lasting Wear: Enjoy a waterproof and smudge-proof formula that lasts up to 18 hours, ensuring your look stays vibrant and intact all day.
- Versatile Shades: Available in four captivating shades, these liners allow you to create stunning, multidimensional eye looks that adapt to your mood and style.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
